Bison Capital Partners V, LP Announces Investment In Fluid Market Inc.

Denver, Co (February 16, 2021) – Bison Capital Partners V, LP (“Bison Capital”), with participation from Ingka Investments (part of Ingka Group, the owner of IKEA retailers), Sumitomo Corporation of Americas, and Fluid Vehicle Owners, completed a $63.0 million Series A round into Fluid Market Inc. (“Fluid Truck” or the “Company”).  

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Fluid Truck

(“Fluid Truck” or the “Company”). Fluid Truck is a technology-enabled vehicle rental solution with software and telematic applications focused on last mile delivery and logistics. Fluid Truck will use the new funding to continue investing in the platform, scale engineering and operation teams and accelerate the launching of new markets.

About Bison Capital

Bison Capital is a Los Angeles and New York based private equity firm that makes growth capital investments in middle‐market companies, public or private, for expansion, acquisitions, and balance sheet recapitalizations. The firm’s primary investment focus is partnering with entrepreneurs and management teams seeking capital to grow their businesses.