Bison Capital Partners V, LP has announced a growth recapitalization investment in Ocean Media LLC

HUNTINGTON BEACH, CA (June 27, 2022) – Bison Capital Partners V, LP (“Bison Capital”) has announced a growth recapitalization investment in Ocean Media LLC (“Ocean Media” or the “Company”), a leading independent provider of data and technology-based media planning, buying and analytics services to its direct-to-consumer internet and consumer product client base. Jay Langan (Chief Executive Officer), Ron Leubbert (Chief Operating Officer) and Ocean Media Management retained significant ownership in the Company and will remain in current roles.

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About Ocean Media

Ocean Media’s mission is to drive transformational business results for its clients through aligning data insights, technological applications, precise measurement, and media performance. The Company buys advertising inventory across the entire media ecosystem including linear TV, radio, connected TV, social media, podcasts, etc., primarily in the United States and Canada. The Company’s high profile customer base includes leading names such as Priceline, Etsy, Car Gurus, Vroom, BetMGM, and Rakuten, among others. Ocean Media has a strong track record for growth and is led by a proven management team with decades of industry experience.


Bison Capital is a Los Angeles and New York based private equity firm that makes growth capital investments in middle‐market companies, public or private, for expansion, acquisitions, and balance sheet recapitalizations. The firm’s primary investment focus is partnering with entrepreneurs and management teams seeking capital to grow their businesses.